Trial subscriptions x 9
Since launching with AdQuantum the language-learning app Easy Ten has boosted the number of trial subscriptions over 9x
We've been working with AdQuantum for more than a year. During this time AQ became our key partner. The partnership's success was in great part thanks to their great efficiency, professionalism and their personalized approach to each case
Background
14K+
daily active users
#17 Education
on App Store
6M+
downloads worldwide
Easy Ten is a mobile app for learning foreign languages with 2.5 million users worldwide. The key markets currently are Russia and Brazil.
The app can be used to learn 7 different languages: English, German, French, Spanish, Italian, Russian and Portuguese.
Although it is simple at first glance it is packed with modern learning methods and memorizing techniques.
The user must learn only 10 new words a day! It’s as easy as that, the Easy Ten way
Goals
Increase the number of trial users across several different GEOs.*
Once achieved an increased level of trial users, to increase the number of paying users.
*Easy Ten’s primary targets in November 2017 were: the United States, Brazil, Russia and Turkey with other countries across Europe and Latin America to follow in the future.
STRATEGY
1.
CPA model per trial
We started working in November 2017 with the CPA model on a limited test budget. At first, our goal was to estimate the average cost per trial.
2.
Geotargeting
While testing we defined the GEOs that generated the most revenue for the client, and we continued to increase volume in these GEOs.
3.
Creatives A/B testing
During this period we tested more than 50 different creatives and discovered the top-performing ones.
4.
CPA model per subscription
Having achieved positive results working on a CPA model per trial, we switched the collaboration model to a CPA model per subscription, with a predominant focus on generating larger revenue for the client.
Results
AdQuantum started working with Easy Ten in November 2017 on a CPA model per trial.
9 x *
Trial subscription
30% **
Conversion rate
* From November ’17 to April ’18
** From trial subscriptions to purchases, in April ’18
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